Page 1 of 10

What is your primary goal for your clinic's online presence?

Understanding your main objective is crucial. Are you looking to educate and inform potential patients with detailed information about your clinic and services, or are you aiming for quick conversions through a focused marketing campaign?

To provide detailed information about my clinic and services. To run a short-term marketing campaign using Ads.

Page 2 of 10

How many different services do you offer?

The number of services you offer can determine the structure of your online presence. Multiple services may require separate pages for detailed explanations, while a single service can be effectively promoted on a single page.

Multiple services. One main service.

Page 3 of 10

What is your budget for building your online presence?

Your budget will influence whether you should opt for a comprehensive website, which is a long-term investment, or a more affordable landing page for short-term campaigns.

More Than RM3,000 Less Than RM3,000

Page 4 of 10

Do you want to improve your search engine rankings (SEO) over time?

SEO - A way to make sure when people search for your services or something generic like 'clinic near me', your clinic shows up in Google Search.

Yes, I want to rank higher for multiple keywords. Not a priority, I just need quick visibility.

Page 5 of 10

How important is it for you to update your online content regularly?

Regular updates can help keep your content relevant and engaging. Consider if you need to frequently update your information or if a static page is sufficient for your needs.

Very important, I want to keep my information up-to-date. Not very important, my information rarely changes.

Page 6 of 10

Do you want to build a strong brand presence online?

Building a strong brand online involves showcasing your clinic’s expertise and trustworthiness. Consider if establishing a comprehensive brand presence is a priority for you.

Yes, I want to showcase my clinic’s expertise and build trust. My focus is on immediate conversions to get leads.

Page 7 of 10

Are you looking to track detailed visitor behavior and analytics?

Detailed analytics help you understand visitor behavior and improve your marketing strategies. Decide if you need comprehensive tracking capabilities or if basic tracking is sufficient.

Yes, I want comprehensive tracking and retargeting capabilities. Basic tracking is enough for me.

Page 8 of 10

How many pages do you think you need to fully explain your services?

The number of pages required can determine the type of online presence you need. More pages allow for detailed explanations of each service, while fewer pages might indicate a simpler structure.

Multiple pages, as each service needs detailed explanation. One page is enough for a brief overview.

Page 9 of 10

Do you plan to run multiple marketing campaigns over time?

Running multiple campaigns requires a flexible online platform. Consider if you need an online presence that can support various campaigns or if your focus is on a single, immediate campaign.

Yes, I want to run various campaigns for different services. No, I have a single campaign focus.

Page 10 of 10

Is it important for your site to provide comprehensive patient resources and information?

Comprehensive patient resources can enhance patient education and engagement. For example like Blogs, Events or News to update your audiences.

Yes, I want my site to be a resource hub for patients. No, I just need it to capture leads quickly.

Website vs Landing Page