In the increasingly competitive healthcare market, clinics face numerous challenges in attracting and retaining patients. Recently, we had a conversation with a representative from Klinik SBSP (not the real name), who is preparing to join the clinic as a partner and is keen on boosting the clinic’s performance.
The clinic, which specializes in ultrasound, antenatal care, women’s health, and pediatrics, has seen a decline in gross sales over the past few months, and the new partner is eager to turn things around.
The representative from Klinik SBSP is stepping into a challenging situation. The clinic has been operational for just over a year after being taken over from another GP. Despite a facelift and efforts to improve the business, the clinic’s monthly sales have stagnated at around RM20,000 to RM25,000, barely covering overhead costs.
With daily sales averaging RM800, there is a clear need to increase patient numbers and boost daily income to at least RM1,500.
The clinic currently has an online presence through social media, managed by a clinic supervisor, but this hasn’t been enough to drive significant growth.
With a plethora of competitors in the area—some of whom are already ranking highly on Google for terms like “ultrasound Bandar Seri Putera”—it’s clear that more aggressive marketing strategies are needed to capture the attention of potential patients.
This is where we come in. At Lamanify, we specialize in helping clinics enhance their online presence through professionally designed, SEO-optimized websites. Our goal is to ensure that when people search for relevant services, such as “ultrasound,” “baby scan,” or “women’s health checkup,” your clinic appears at the top of the search results.
To illustrate the effectiveness of a robust online presence, we shared the success story of Klinik Aurora, one of our clients. Klinik Aurora, with multiple branches, has managed to dominate search results for “ultrasound” services in their local areas, driving thousands of visits to their website each year. This visibility translates into more patients and, consequently, higher revenues.
For Klinik SBSP, a similar approach could yield substantial results. By investing in a dedicated website that highlights their specialties, the clinic can significantly boost its brand awareness and attract more patients, both from within the local community and beyond.
During our discussion, we also touched on the difference between organic growth through SEO and the immediate impact of paid advertising. While SEO offers long-term benefits and positions the clinic as a trusted source for healthcare services, it requires time to build momentum—typically three to six months, or longer in highly competitive areas.
On the other hand, paid ads, such as Facebook and Google Ads, offer immediate results by targeting specific audiences and driving traffic to the clinic’s website or landing pages. However, this approach requires ongoing investment to maintain visibility.
For Klinik SBSP, a combination of both strategies—building a strong, SEO-optimized website while running targeted ads—could be the key to achieving both short-term growth and long-term sustainability.
Finally, we discussed the financial aspect of these strategies by proposing our Professional Package which includes everything that they need to boost their Google search ranking. For those interested in adding paid ads to their marketing mix, we offer an add-on service at a discounted rate, ensuring that the clinic can achieve maximum visibility and attract more patients.
While this represents a significant investment, it’s important to consider the potential return on investment. A well-executed online strategy can double or even triple the clinic’s daily income, far outweighing the initial costs.
As Klinik SBSP prepares to boost its business, it’s clear that a strategic approach to online marketing is essential. By investing in a professional website and combining it with targeted ads, the clinic can significantly increase its visibility, attract more patients, and achieve its financial goals.
At Lamanify, we’re committed to helping clinics like Klinik SBSP succeed. Whether you’re just starting out or looking to revamp your existing marketing strategies, we’re here to provide the expertise and support you need to grow your business. If you’re ready to take the next step, don’t hesitate to contact us. We’re here to help you build a stronger, more successful clinic.
